Thursday, March 26, 2009

Rush Ratings Through the Roof: Memo to Rush from EIB Ratings Analysis Unit

Rush's audience head count surges!
 
 
 
 
Rush Ratings Through the Roof:
Memo to Rush from EIB Ratings Analysis Unit
March 26, 2009

Our read on the Arbitron PPM monthlies would give you absolute confirmation on what the audience growth has been like:

Color commentary on NYC, Chicago, Houston and Dallas...the first four cities where the PPM data is now released.   I will soon have the specific Monday, after your first address to the nation (CPAC).

Try #1 12 plus in New York, Chicago and Houston!

Over the last 3 months WABC goes 4.6 to 5.9 to 6.7 to be #1 from 12n to 3pm with total audience 12 plus.  Cume is up to 693,000.  Men 35-64 have moved 4.4 to 5.4 to 6.9 (#2) over the past 3 months.

In the land of Obama, Rush is #1 on WLS with 12 plus, going 5.2 to 6.9 to 6.9 with a cume of 396,700.   Male 35-64 goes 5.4 to 6.3 to 6.7 (4th).

Rush is so huge in Houston he scores in every demo...12 plus has gone 6.0 to 8.7 to 9.8 to be #1 by a Texas mile with a cume of 382,300.  With men 35-64 it's another #1 going 8.6 to 11.0 to 12.2.  Also #1 with 25-54 adults going 4.6 to 7.1 to 8.7.  Even with women 25-54 the show has exploded going 3.7 to 6.9 to 8.3 to be only one tenth of a point from the female dominant AC which is in first place.

In Dallas the show has grown 4.8 to 5.9 to 6.4 with men 35-64 (#2) and is 4th 12 plus going 3.5 to 4.5 to 4.5.  12 plus cume is up to 250,100 in Big D.

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